Tiffany Jen – Designer
swtr.jpeg

Swtr


SWTR
Entrepreneurship, Creative Direction, Fashion, Thesis

Swtr (pronounced sweater) is my MFA Design Thesis project and a new business venture.  It is an online boutique of thoughtfully crafted fashion. We sell clothes exclusively from local, emerging designers who value quality and integrity in their work. Swtr puts the story first, inviting you to rediscover the artistic and ethical side of fashion–from designer interviews to personal diaries to tours of the factories. We believe clothes should be coveted for life, not thrown away after a season. 

 

Thesis Project Includes:

- Entrepreneurship
- Research
- Branding/Identity
- Creative & Art Direction
- Look Book & Thesis Book
- E-Commerce & Web Design
- Pitch Presentation
- Film & Production
- Fashion styling & Photography
- Set Design


 

Swtr Launch Teaser

 

 

THESIS BOOK
(click image to enlarge)


LOOKBOOK & THESIS BOOK



PRESENTATION SLIDES

Instagram Campaign Video
#myswtrstory

 

 

Please visit:
www.swtr.co
to discover new designers and their stories!

All work © Tiffany Jen. Please do not reproduce without prior permission