Inner An: Branding
Inner An is a brand deeply rooted in my Chinese heritage, with the name "An" symbolizing "peace" in Chinese—a reflection of my personal journey towards inner calm and balance. The brand identity was designed with a minimalist, serene aesthetic, drawing inspiration from traditional Chinese elements while embracing modern simplicity. The scent line I developed is a tribute to this philosophy, with each fragrance crafted to enhance mindfulness and personal well-being. In addition to the scents, I introduced sound bath services as a holistic practice to nurture the mind, body, and spirit. The launch of Inner An was a thoughtful blending of my heritage, personal values, and a commitment to creating a peaceful, sensory experience for others.
