Thesis, Creative Direction, Book Design, Presentation, Start Up Pitch
Swtr is my MFA Design Thesis project that is 2 years in the making and a new business venture. It is an online boutique of thoughtfully crafted fashion. We sell clothes exclusively from local, emerging designers who value quality and integrity in their work. Swtr puts the story first, inviting you to rediscover the artistic and ethical side of fashion–from designer interviews to personal diaries to tours of the factories. We believe clothes should be coveted for life, not thrown away after a season.
Project Includes: - Entrepreneurship - Research - Concept development - Branding/Identity - Creative & Art Direction - Lookbook & Thesis Book - E-Commerce & Web Design - Pitch Presentation - Film & Production - Fashion styling & Photography - Set Design