Tiffany Jen – Designer
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Thesis & E-Commerce Concept: Swtr

Thesis, Creative Direction, Book Design, Presentation, Start Up Pitch

Swtr is my MFA Design Thesis project that is 2 years in the making and a new business venture.  It is an online boutique of thoughtfully crafted fashion. We sell clothes exclusively from local, emerging designers who value quality and integrity in their work. Swtr puts the story first, inviting you to rediscover the artistic and ethical side of fashion–from designer interviews to personal diaries to tours of the factories. We believe clothes should be coveted for life, not thrown away after a season. 

Project Includes:
- Entrepreneurship
- Research
- Concept development
- Branding/Identity
- Creative & Art Direction
- Lookbook & Thesis Book
- E-Commerce & Web Design
- Pitch Presentation
- Film & Production
- Fashion styling & Photography
- Set Design

Swtr Fashion Teaser Video

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Swtr Instagram Video Campaign

All work © Tiffany Jen. Please do not reproduce without prior permission