Tiffany Jen – Designer
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Branding: M Theory Magic

Brand Identity, Logo Design

Jonathan Hsu is the magician that goes by the alias, M Theory Magic. The name is based off a theory in physics that unifies all consistent versions of superstring theory. 

The brand identity was very much inspired by the string theory and Jonathan's personal work of magic. String theory is a theoretical framework in which the point-like particles of particle physics are replaced by one-dimensional objects called strings. It describes how these strings propagate through space and interact with each other.

For the brand color, purple is used because of it's rarity in nature. Purple also symbolizes magic, mystery, spirituality, the sub-conscious, creativity, dignity – and it evokes all of these meanings more so than any other color.

M Theory Magic is currently building a 1 hour "M Theory Magic" Show for a NYC limited run in Winter 2016.

All profits are donated to his charity of choice, Restore NYC.

I designed the identity for his website and business cards.

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All work © Tiffany Jen. Please do not reproduce without prior permission