For the brand color, purple is used because of it's rarity in nature. Purple also symbolizes magic, mystery, spirituality, the sub-conscious, creativity, dignity – and it evokes all of these meanings more so than any other color.
M Theory Magic is currently building a 1 hour "M Theory Magic" Show for a NYC limited run in Winter 2016.
All profits are donated to his charity of choice, Restore NYC.
I designed the identity for his website and business cards.