Tiffany Jen – Designer

Fenty Beauty by Rihanna: UI/UX + Branding

The Situation:
We were tasked with developing a comprehensive digital visual identity and content strategy for Fenty, a Sephora private brand conceived in partnership with Rihanna.

The Solution:
I worked on this with Wednesday Agency bringing the brand visions of inclusivity to live through interactive shade finders and product photography which demonstrated the range of its product, offering and people. Additionally, we framed how the business would go-to-market via digital content, balancing the presence of Rihanna, herself, and her larger community in how messages were delivered prior, during and following launch. 



What I did:
User Flow
User Interface
User Experience
Brand Elements

Worked under Wednesday Agency
Brand Identity & Packaging created by Established

All work © Tiffany Jen. Please do not reproduce without prior permission