Graphic Design, Illustration, Print, Motion Graphics
We were asked to design something to touch a communities heart. I designed a guide that unfolds into a poster for the bike community to "get lost" on their bike. The idea is to forget about where they're going, what they're doing, just drop a pin on the map and discover something new. I included a scavenger hunt inside the guide for fun, to find something that's intrinsically New York–whether its a dog that looks like the owner, a really strange bagel sandwich, tons of hotdog stands in one block, etc.
Created under the direction of Stefan Sagmeister.